Dodge - “Sunroof”
Features Danny Trejo in a playful, unexpected role that subverts his tough-guy persona to highlight a premium vehicle feature. By placing Machete in a light, humorous moment centered on the sunroof, the campaign contrasts strength with comfort, showing that power and refinement can coexist in a Dodge.
The result is a character-driven spot that makes the product feature feel entertaining, human, proving that even the toughest car can have a softer side.
Features Danny Trejo in a playful, unexpected role that subverts his tough-guy persona to highlight a premium vehicle feature. By placing Machete in a light, humorous moment centered on the sunroof, the campaign contrasts strength with comfort, showing that power and refinement can coexist in a Dodge.
The result is a character-driven spot that makes the product feature feel entertaining, human, proving that even the toughest car can have a softer side.
Chrysler - “No Soy Yo, Es El Carro” - It's not me it's the car."
This campaign uses humor and a clever reveal to spotlight Chrysler’s advanced parking technology. What begins as a moment of uncertainty is reframed when a young boy is revealed to be Gael’s younger self, turning the interaction into a playful conversation across time. The gag humanizes the technology, showing how the car’s self-parking feature makes even intimidating moments feel effortless. Rooted in culturally fluent Spanish-language storytelling, the spot blends heart, humor, and product in a way that feels natural, memorable,
and emotionally grounded.
This campaign uses humor and a clever reveal to spotlight Chrysler’s advanced parking technology. What begins as a moment of uncertainty is reframed when a young boy is revealed to be Gael’s younger self, turning the interaction into a playful conversation across time. The gag humanizes the technology, showing how the car’s self-parking feature makes even intimidating moments feel effortless. Rooted in culturally fluent Spanish-language storytelling, the spot blends heart, humor, and product in a way that feels natural, memorable,
and emotionally grounded.
Video created for the JEEP Pitch to introduce the new JEEP Renegade
to Millennials / Gen Y.
to Millennials / Gen Y.
